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You've heard of the benefits that come from soy isoflavones. What you may not know is that experts such as the American Heart Association and the American Cancer Society have recommended only whole soy products to reap the benefits of isoflavones.

In a science advisory in 2000, the American Heart Association stated:

The effects of using soy extracts of isoflavones as dietary supplements are largely unknown and cannot be recommended... Apparently there is a synergy among the components of intact [whole] soy protein, which provides the maximum benefit.

Does that mean that isoflavone supplements shouldn't be used? The answer may surprise you.

Learn below about the benefits of isoflavones, and how you can make an informed decision on the right source of isoflavones for you.

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Benefits of Isoflavones

Isoflavones are a form of phytonutrients, a phrase that simply means "nutrients from plants". If you've ever heard that red and blue berries are good for you, that soy helps protect against cancer, or that green tea brings health benefits, you're already familiar with phytonutrients. Each of these foods is a source of phytonutrients – super-nutrients found in plants.

Researchers stumbled upon phytonutrients when it became clear that societies with a great number of fruits, vegetables and whole grains in their daily diet lived longer and suffered less from chronic disease. These studies, known as epidemiological studies, or "population studies", showed that:

  • Okinawans are among the healthiest people in the world, with lower rates of heart disease, stroke and cancer. In Okinawa, Japan, the typical daily diet is approximately 12% soy.
  • In fact, the absolute limits of human population established by the Japan Population Research Institute were actually revised upward in 1990 to account for the staggering longevity of the Okinawa population.
  • A large scale study published by the American Heart Association of over 40,000 healthy individuals in Japan over 10 years confirmed that soy consumption 5 or more times a week was associated with a 36% lower risk of stroke and a 45% lower risk of heart attack.

How to Choose an Isoflavone Supplement

Of course, not all sources of soy isoflavones are equal. Medical researchers are discovering that it's not as easy as we hoped to reproduce the low levels of cancer, osteoporosis, and high blood pressure seen in people who regularly consume fermented soy in countries like Japan and China.

Four Characteristics of a Good Isoflavone Source

The key issues, when seeking benefits from isoflavones, center around four key traits. The best sources of isoflavones have:

  • Synergy. While isoflavone content is important, it's not the only factor to consider. The term synergy can be summed up in the popular expression "the whole is greater than the sum of its parts". In much the same way that whole wheat bread is superior to white bread, whole soy nutrients perform better together.
  • Beneficial Processing. The best sources of soy use traditional methods that do not include the use of harsh solvents like hexane gas, or alkaline soaking solutions such as sulfuric and hydrochloric acid. To avoid these types of products, look for confirmed whole soy sources that are not based on heavily-processed soy isolates. Heavily-processed products include most soy supplements, protein shakes, and foods made with textured soy protein.
  • High Isoflavone Content. In its Science Advisory on soy and cardiovascular disease, the American Heart Association noted that soy diets highest in isoflavone content resulted in lower levels of dangerous cholesterol. It was concluded that daily consumption of 25 to 50 g of whole soy improved cholesterol levels. That's as much as 4-8 glasses of soymilk or a block and a half of tofu! To improve your chances of benefiting from soy, choose high isoflavone, whole soy sources.
  • Non-GMO Soy. Genetically-modified soy is specifically altered to create soy plants that can withstand heavy application of heavy-duty pesticides. These pesticides, such as Monsanto's Roundup, are so strong that without genetic-engineering the soy plant would wither and die. Genetic modifications allow the plants to withstand heavy application of these chemicals. The result? Soy products that are laced with high levels of pesticides. Recently, prompted by industry, the FDA increased the allowable levels of Roundup pesticide in soy products made for human consumption. To avoid Roundup residues, choose only Non-GMO soy.

Why Not Soy Isolates?

Isoflavone supplements are not a source of whole, bioactive soy. That's why they're so inexpensive. The bulk of the beneficial and synergistic body of soy phytonutrients have been removed and either destroyed or used for other, more-expensive products. And as the saying goes, "You get what you pay for..."

Heavy Processing

The reason researchers believe that isolated supplements do not bring the same benefits as whole soy relates to the processing of the beans. Most forms of soy products are derived from soy isolates, which separate soy protein from the rest of the bean. To save money, processing methods employ strong alkaline soaks in chemicals such as hydrochloric and sulfuric acid, or strong solvents and hexane gas.

The term "soy isolates" is used to describe the result – soy that has essentially been "isolated" from its body of nutrients, including phytosterols, oligosaccharides, and other beneficial micronutrients.

What's Not in Soy Isolates

According to the American Cancer Society:

Soy contains several phytochemicals, including isoflavones, which have weak estrogen-like activity and may help protect against hormone-dependent cancers.

The most important phrase in this statement is actually "several phytochemicals, including isoflavones". The fact of the matter is:

The healthy soy plant includes not just isoflavones but dozens of protective phytochemicals.

These substances work together to protect the plant from disease and damage, and confer similar benefits to humans. But to confer these benefits, it seems, they must be present as they are in nature – working together.

Both the American Cancer Society and the American Heart Association caution against isolated supplements of isoflavones as a means of reducing cancer risk or improving heart health. Why?

Current research suggests that the benefits to be found in isoflavones may only be found in traditional, whole soy with a complete body of phytonutrients intact.

How Can I Get The Recommended 25 g Daily? The Haelan Answer

If it's so hard to get a therapeutic level of isoflavones from foods, yet concentrated isoflavone supplements are not a recommended solution, how can you achieve sufficient isoflavone intake?

There's one product that fits the bill – Haelan 951, a Non-GMO fermented soy beverage with a complete body of natural soy phytonutrients and 2-1/2 times the isoflavones of a typical capsule in only 2 Tablespoons.*

Synergistic Effect in Haelan 951

When combined as they are in nature, the bioactive compounds in whole soy produce a synergistic effect that is far more powerful than isolated soy compounds alone.

Haelan 951 includes a complete body of whole soy phytonutrients studied by the National Cancer Institute and the American Institute for Cancer Research for their promise in reducing the risk of cancer, including:

  • Isoflavones
  • Saponins
  • Phytosterols
  • Bowman Birk Inhibitor (BBI) compounds

In addition, Haelan 951 is specially fermented to enhance the bioavailability of nutrients, providing maximum nutritional efficiency.

The natural bioactive constituents of soy are preserved, while the body's ability to digest and utilize the protein and amino acids are enhanced.

Through a patented low-heat fermentation process, similar to that used by traditional cultures for centuries, Haelan 951 Non-GMO soybeans regulate the levels of phytonutrients to an ideal level.

Isoflavone Content of Haelan 951

In a 2000 study by researchers at Iowa State University, isoflavone content of Haelan 951 was found to be 14x superior to that found in competing brands.

And when compared to a single glass of soymilk, Haelan 951 has 8 times the total isoflavone content:

  • 26.3 mg total isoflavones per fluid ounce
  • 210.4 mg total isoflavones per bottle

What Makes Haelan 951 So Special?

Haelan 951 presents a superior form of highly bioavailable soy isoflavones, amino acids and vital phytochemicals in the form most recommended by medical professionals: fermented soy.

Haelan 951 super-nutritious fermented soy beverage has:

  • Premium synergistic whole soy, not heavily-processed isolates

  • 26 mg total isoflavones in only 2 tablespoons

  • Only Non-GMO soy selected and harvested for highest nutrient content

  • Simple-state isoflavones and amino acids for enhanced bioavailability

  • Maximum nutritional efficiency

Haelan 951's unique harvesting and patented low-heat fermentation processes ensure maximum concentrations of healthy soy isoflavone content while also preserving the body of natural phytonutrients found in soy.

Soybeans are selected by geographical growth area as well as by species to produce the highest nutritional values, and hand-picked at the most favorable stage of growth, ensuring unparalleled levels of nutrition.

Don't wait to try Haelan 951! Start experiencing the real benefits of soy.

What's Next?

Buy Haelan 951

Why gamble with an over-processed soy product? Haelan 951 is the only Non-GMO soy product with a complete synergistic blend of phytonutrients specially harvested and selected for maximum isoflavone content. Buy Now!

Lab Results

Genistin, Diadzein and Glycitin content of Haelan 951. See the results of the Iowa State University tests and learn why Haelan 951's patented low heat fermentation makes a difference.
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"Soy Protein and Cardiovascular Disease," American Heart Association.
"Association of Dietary Intake of Soy, Beans, and Isoflavones With Risk of Cerebral and Myocardial Infarctions in Japanese Populations," American Heart Association.
"Guidelines on Nutrition and Physical Activity for Cancer Prevention," American Cancer Society.
"The Role of Soy Products in Reducing Risk of Cancer" National Cancer Institute.
"Foods That Fight Cancer"American Institute for Cancer Research.
"Response to Misleading Article About Soy" and "What About Soy?", FoodRevolution.org by John Robbins, noted health expert.
"Soybean constituents and their functional benefits," Natural Products in Medicinal Chemistry.
Database on Isoflavone Content of Selected Foods, USDA.
* Compared to leading brands.